Analysis of a Sale
In my previous posts, Analysis of a Sale Parts 1 and 2, I wrote about the need to “meet” your targeted prospect, for if there is no contact, there can be no sale. This splits itself into Push Marketing and Pull Marketing. I presented that, over-simplified, one can be in a very good position by conquering two hangouts: Search Engines like Google, and Social Networks like Facebook and Twitter.
Twitter: Twittering on Twitter
I wish to speak briefly about Twitter. I have been Twittering on Twitter since July 2009. I am working to widen my readership there in a semi-automatic way, and to draw traffic out of Twitter by posting there and linking out. I am trying to avoid becoming a Twitter junky, even though I do try to log on enough in order not to miss anything that I shouldn’t miss. Additionally I try to make a good impression by being civil, by avoiding doing that which annoys people.
Twitter: Annoying Practices
More and more I have noticed lately blog posts about the annoying practices that occur on Twitter, chiefly spam tactics. I noticed this both in Twitter and outside Twitter. You can get an earful (well, an eyeful) by googling “Twitter Annoying Practices”. In particular, here is a nice blog post from one of my followers:
15 Most Annoying Types Of Twitter Users
Twitter: Internet Marketing
It is clear that different people hang out on Twitter for very different purposes. It is also clear that there is a hefty representation of Internet marketing people on Twitter. I can attest also, that there is a certain Internet marketing value there in Twitter. People have indeed clicked on my links, thus I have gotten out a certain amount of traffic, a pleasant surprise which I didn’t count on at the beginning. Also leads, besides people who showed up on my site, there was another pleasant surprise in that people actually approached me in order to inquire about my hosting business, for example, and I found that I was able to approach others in a diplomatic way without getting myself blocked as a spammer. Not everyone bought a package, but it was traffic and lead generation.
Actually I found a very nice blog post on bizreport.com called Five Tips On Twittering For Business.
Twitter: Introduction
There are many Twitter Introduction books which explain the appropriate Twitter behavior so that you shouldn’t get yourself ignored, hated, or banned. Actually I give out one to the people who follow me here.
In summary, Twitter is a tool like Google is a tool, that if you position yourself correctly, it can be a source of traffic to your sites, and in general contact with potential customers. It takes a certain investment of time and knowledge to set it up properly, and to maintain, and it runs the risk of being addictive, but if you can avoid the pitfalls, it is worth it.
Boruch Rappaport
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Author: Boruch Rappaport
