Google Keywords and Twitter Keywords
I realized that there is a fundamental difference in the keyword strategy pertaining to Google keywords as opposed to Twitter keywords.
Google Keywords and Twitter Keywords
Whereas on Google you want to position yourself to be found by the potential reader when he “types in” that which he is “looking for”, on Twitter the person enters in a description about himself, how he views himself.
Take, for example, if you are marketing cheap advertising.
In Google you would position yourself on the keyword cheap advertising in order to be found by the person who goes and looks for cheap advertising. But in Twitter your potential customers are not going to be found on the keyword cheap advertising. Rather the Twitter search, which is basically a search for people, is how they describe themselves. Someone looking for cheap advertising is not going to call himself Cheap Advertising. You have to define your target market and go after them. Maybe Home Business or Internet Marketing.
Get the idea?
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Author: Boruch Rappaport
